Not lessons. Clarity.

What If You Need More Than Just Another Golf Lesson?

If you’re serious about improving your golf, there’s a more joined-up way to find out what’s really holding you back — and what to do next.

Personal coaching with Rich Coffin, PGA Professional.

A better way to improve

A traditional golf lesson may have fixed today's problem.
Ongoing coaching helps you avoid tomorrow's.

Why golfers often stay stuck

Sound familiar?

You've had lessons before.

You've watched countless YouTube videos.

You've tried tips from friends.

You've bought training aids.

You've searched for answers after another frustrating round.

For a while, something clicks.

Then the old shots return.

So you start searching again.

Not because you aren't trying.

Because it's hard to see the bigger picture.

The real issue

Your biggest problem probably isn't your golf swing.

I will help you understand what really needs to change — and stay with you long enough to make sure it does.

The RC Golf Coaching System

A joined-up approach to improving your golf.

The RC Golf Coaching System is a simple, ongoing process designed to help you understand your golf, know what to work on, practise with purpose and keep moving forwards — without constantly starting again with just another lesson.

In previous models of golf coaching, lessons, as we used to call them, tended to be isolated events. The RC Golf Coaching System is different — it binds everything together as an ongoing process. Everything we do fits into the bigger picture of your game and what you are trying to achieve.

How the RC Golf Coaching System will help you:

Understand your golf
See the bigger picture and identify what is really holding you back.
Build a clear plan
Know what matters now, what can wait and what the next step should be.
Practise with purpose
Work on the right things instead of collecting more tips, drills and swing thoughts.
Review and adjust
Learn from what happens, measure progress and keep the plan moving forwards.
Stay connected
Ask questions, receive support and avoid drifting between coaching sessions.
Keep everything together
Your plans, reviews, priorities, resources and progress remain joined up in one place.
Ready to get started?

Find out what your golf actually needs.

Start with a free in-person golf assessment at Churston Golf Club. We’ll look at where your golf is now, what may be holding you back and what I believe you should work on next.

Prefer to start in your own time?

The Golf Snapshot takes just a few minutes and gives both of us a useful first insight into your golf — what’s working, what’s frustrating you and where the biggest opportunities may be.

Start Your Golf Snapshot →

Not sure which way to start? Send me a WhatsApp and ask.

Want to know more? Keep reading ↓
Why I coach the way I coach

Most golfers don't need more information.

Golf isn't difficult because there's a lack of information. If anything, there's too much.

Another video. Another swing thought. Another opinion. Another thing to fix.

What most golfers really need is clarity — an understanding of what matters for their golf, right now.

My role isn't simply to improve your swing. It's to help you understand your golf, build confidence and guide your improvement over time.

And coaching does not always mean standing on the range with me. The right kind of coaching depends on what you need at that moment.

An in-person coaching session.
When there is something specific we need to assess, learn or change together.
A swing or video review.
When I can see what is happening and give you clear feedback without another visit.
A quick phone or video call.
When you need perspective, reassurance or a clear next step.
A practice plan.
So your effort has purpose rather than becoming another guessing game.
An on-course session.
When the real issue is how you play, think, score or make decisions on the golf course.
Sometimes, changing nothing.
Because good coaching is not about constantly rebuilding your swing.
The difference

Improvement doesn't happen through isolated “lessons”. It's an ongoing process.

Making a change is only the beginning. What happens afterwards determines whether that change becomes part of your golf.

The RC Golf Coaching System

Once we know what matters, the coaching continues.

Understanding your golf and building your plan is only the beginning.

From there, the RC Golf Coaching System keeps working alongside you — keeping your priorities clear, your practice purposeful, your questions answered and your plan moving as your golf develops.

For local golfers, everything can start with a free in-person golf assessment at Churston.

We’ll establish where your golf is now, what’s getting in the way and what I believe you should work on next. If you prefer to start in your own time, you can complete the Golf Snapshot instead.

Most new clients who decide to continue begin through the Kickstart.

It includes a proper conversation about your golf, an in-depth first coaching experience and your first month inside the RC Golf Coaching System. If you’re local, allow around 90 minutes — slightly less if we’ve already completed your free assessment separately.

The Kickstart costs £99 and begins your ongoing monthly coaching — not a one-off package.

For most local clients, coaching then continues at £99 per month, including one in-person coaching session of around 60 minutes and full access to the RC Golf Coaching System.

As your golf and coaching needs develop, the level of support can be reviewed and adjusted with you.

Not local? Remote coaching is also available →

Stay focusedKnow exactly what matters now.
Practise the right thingsAvoid random drills and information overload.
Ask questionsGet answers before small problems become big ones.
Review progressSee what is improving and what needs attention next.
Build confidenceUnderstand your golf instead of constantly second-guessing it.
Spend more wiselyGet guidance before spending money on coaching, equipment or training aids you may not need.
Where do we start?

Start by understanding your golf.

If you’re local, come and see me for a free golf assessment at Churston. We’ll look at where your golf is now, what’s frustrating you and what you actually need.

Then I explain how I believe I can help.

One simple first step

Free Golf Assessment

You don’t need to know what coaching you need before you come. That’s part of my job.

  • We start by understanding your golf
  • I explain what I believe will help
  • If you decide to continue, your coaching normally begins with the Kickstart
Book My Free Golf Assessment

Or start with your Golf Snapshot →

What golfers say

Clear coaching. Clear direction. Better golf.

★★★★★

“Attention to detail is superb and gets his ideas across in a way that everyone can relate to and put into practice.”

Christopher Lanyon
★★★★★

“Without a doubt the best golf coach I've ever used. Rich's drills and tips have really started to make a difference.”

Tim Woodward
★★★★★

“All explanations are clear and concise, helping me imagine precisely what I have to practise.”

Trevor Pretty
More than access to your coach

A coaching system built around your golf.

Your Coaching Plan, Practice Plans, reviews, progress, priorities and useful resources stay together in one place. You can see what you’re working on now, what has changed and what needs attention next.

The value isn’t simply being able to contact me. It is having a clear, evolving coaching system that remains useful whenever you practise, play or need direction.

Rich Coffin, PGA golf professional, in his coaching studio
Hi, I'm Rich

More than 25 years helping golfers improve.

I've coached golfers of every age and ability, and I've learned something important.

The golfers who make lasting progress aren’t necessarily those who have the most lessons. They’re the ones who understand what they’re working on — and stay connected long enough for it to become part of their golf.

My job isn’t simply to teach golf. It is to provide the clarity, direction and ongoing coaching that helps you become a better golfer.

Your next step

Imagine Where Your Golf Could Be In 12 Months.

Not because you kept starting again with another lesson. Because you had a clear plan, an ongoing process and someone guiding you the whole way.

Book My Free Golf Assessment